Internet Marketing
Report Sample
- Summarise the current position of the website
- Set a baseline from which to measure future results
- Determine the actions required
- Set priorities to maximise potential for early gains
- Provides recommendation to plan for action
The website needs immediate attention at achieve desired Search Ranking:
- Site has adequate back-links
- Keywords are not mentioned eventually
- Directory listings is not there
- The site structure is not optimised for search engine friendliness
- Quite a few keywords have hyperlink and vice versa
- Website has 1/10 ranking
- Has Alexa page ranking- Lower is better
Mitigating all/some of the above mentioned draw backs through SEO should produce search performance improvements fairly quickly.
On Page Optimization (for all pages on the website)
- Keyword research – this is extensively required in addition to the keywords provided
- Meta Tags – need to be created immediately
- Anchor Text / Title Attributes - have to update
- Proper Google Sitemap, Yahoo URL List generation.
- Content Optimization for Keyword density and proximity – Client will have to arrange some content (based on identified areas).
- Other HTML elements and fixing the page errors.
Off-Page Services (Link Popularity Development & Reporting)
- Search Engine Submissions
- Directory Submissions
- Social bookmarking
- Blog Creation and blog submissions
- Press Releases(if required)
- Classified Ads (if required)
- Video Submissions (if required)
- Article Submissions
- SMO( Social Media Optimization) (if required)
- Daily & Monthly Reports
- Monthly Log Analysis for Web Traffic Analysis
Search Engine Optimisation overview
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Internet Marketing
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